By: Nicole Malczan
The Olympics are a critical time for media companies to advertise their product while tying it into the games themselves. While rarely the big companies supporting the Olympics are smaller or unknown brands, it is a chance for these companies to increase revenue by tying their name with the interest surrounding the Olympics.
I will be looking into two different big brand commercials tying into the Olympics in this post.
The first is a commercial for Visa, as voiced by Morgan Freeman. All of the visuals are Olympic related, with the tie-in at the end being that Visa is "the only card accepted at the Olympic games."
Advertisements such as these help raise awareness of the product (in this case, Visa credit cards) to the consumer while also raising excitement for the Olympic games.
The second commercial I found is for McDonald's, featuring figure skater Patrick Chan. In the commercial, the tie-in to the Olympics is the young girl asking for Chan's autograph, yet addressing the autograph to her mother. At the end, McDonald's is sure to advertise their Olympic water bottles.
These two advertisements are great examples of big-name media companies tying in their products or brands with the Olympic games. This week our blog will be looking further into Olympic advertising.
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Stephanie P.
Hey everyone, I am Stephanie Pugliese a senior at Rider University. My major is Human Resources and I have a minor in Event Planning. My dream job is to open up my own catering hall by the age of 45! I have a passion for organizing any kinds of parties/events.
Brianna
Hey everyone my name is Brianna Burns. I'm currently a junior at Rider University. I am a public relations major with a minor in marketing. I am a member of the swimming and diving team.
Corey
Hello there. My name is Corey Diamond. I am a junior public relations major from East Brunswick, NJ. I am a member of the communications honor society and a member of the soccer team.
Stephanie T.
Hey everyone I am Stephanie Trabold. I am a junior public relations major with a minor in event planning and production. I currently serve as a resident advisor, VP of the PR Society, and an active member of the Leadership Development Program.
Nicole
Nicole Malczan is a senior at Rider University. She majors in journalism but also has a building interest in the field of public relations. The Trenton-born student is involved at Rider’s radio station, 107.7 The Bronc. Her show The New Transmission is ranked amongst the top five at the station. Graduating in May, she plans to pursue a career in news writing or feature writing. Malczan currently resides in Hamilton, New Jersey.
1 comment:
Great post. You have the info and the visual material as well. Nice work and great start!
AJM
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