Introduction and Following the Winter Flame

By: Stephanie Trabold

During this semester, our team of students will be researching and investigating the public relations and publicity techniques surrounding the 2010 winter Olympic games in Vancouver, Canada.

We will be following the winter flame all season long, while critically analyzing these key features that surround the games:

-Athletes & Teams
-Attendance & Audience Demographics
-TV Ratings & Coverage
-Companies & Sponsorships

-Advertising &...
-athletes
-media
-corporate influence (i.e. product placement)

-Vancouver & ....
-preparation for the games
-hosting abilities
-travel to destination & tourism
-the Olympic city process (how the cities are selected).

-Olympic History & current trends
- Olympic Traditions & intercultural interpretations


Vancouver & following the 2010 winter flame

With the Olympics only a few days away, tensions are heating up in Vancouver. To gain crowd excitement, the Olympic Torch has been circling around Canada and slowly making its way toward Vancouver.

The press created a countdown and has followed the torch since its arrival in Canada on October 30, 2009.

During this time, reporters and bloggers have showcased many nearby towns and the sights around British Columbia. Anyone can follow the torch on an interactive map on the Vancouver Olympics website.

http://www.vancouver2010.com/more-2010-information/olympic-torch-relay/torch-relay-videos/

Viewers can enjoy the latest information and news with interactive videos and photos while following the torch from the comfort of their homes.


The Vancouver Olympic Games website brings energy and is very clearly organized with their structure. Their tab system located at the top of the web page makes it clear to find any specific information.